Administration under a multidisciplinary approach: a guide for administrators

Authors

Cellyneude de Souza Fernandes (ed)
Faculdade Luciano Feijão (FLF)
https://orcid.org/0000-0003-1954-6604
Rogeane Morais Ribeiro (ed)
Faculdade Luciano Feijão (FLF)
https://orcid.org/0000-0003-4106-3289
Leo Mackellene Gonçalves de Castro (ed)
Faculdade Luciano Feijão (FLF)
https://orcid.org/0000-0003-2054-1202

Keywords:

Administration, Guide, Multidisciplinary Approach

Synopsis

What sets this book apart is the way it presents a diversity of contemporary Administration topics in a succinct and didactic approach, covering both the teaching public and those interested in knowing more about Administration. The teacher will easily realize that he has a powerful tool at hand to assist in the planning and organization of his classes due to the construction structure of each of the chapters, which favors dialogical communication to present program content, learning objectives, chapter summary, questions for discussion, additional readings, in addition to the references used throughout the text, as is customary. Those who are curious and interested, who may be students and/or professionals in Administration and related areas, will find an easy and accurate reading, based on an accurate and current bibliographical review, which provides a general overview of the topics covered and which in no way leaves the desire in terms of reliability.

Chapters

  • CHAPTER 1 FAMILY BUSINESS:
    CONCEPTS, CHARACTERISTICS AND CHALLENGES
    Adriana Goes Urano Nogueira, Alcineide Aguiar Pimenta, Suely Parente Moretto
  • CHAPTER 2 ENTREPRENEURSHIP AND INNOVATION
    Francisca Juliana Miranda Linhares, Marta Elisa Morais da Silva Bendor
  • CHAPTER 3 USE OF THE BUSINESS MODEL GENERATION METHODOLOGY TO CREATE TION OF INNOVATIVE BUSINESS MODELS
    Francisco Leandro de Vasconcelos Lopes, Priscila Maria de Vasconcelos Porto
  • CHAPTER 4 THE IMPORTANCE OF MARKETING IN TIMES OF CRISIS
    Teresa Lenice Nogueira da Gama Mota, Victor Morel Nogueira
  • CHAPTER 5 SERVICES MARKETING:
    FROM PRODUCTION TO SALE
    Jan Riella, Stênio Dias da Silva Filho
  • CHAPTER 6 THE CHALLENGE OF INVENTORY MANAGEMENT IN VIRTUAL BUSINESS
    Alcineide Aguiar Pimenta, Suely Parente Moretto, Cellyneude de Souza Fernandes
  • CHAPTER 7 STATISTICS FOR ADMINISTRATION:
    importance, concepts and tools
    Joyciane Coelho Vasconcelos
  • CHAPTER 8 ACCOUNTING INFORMATION IN DECISION MAKING
    Rogeane Morais Ribeiro, Francisco Elder Escossio de Barros, Maria do Socorro Silva Mesquita
  • CHAPTER 9 LEARNING IN ORGANIZATIONS, A STRATEGIC CONTEXT FOR COMPETITIVENESS
    Rita de Cassia Lopes da Ponte, Cellyneude de Souza Fernandes
  • CHAPTER 10 SKILLS, MANAGEMENT AND CHANGE:
    reflections and insights
    Rogeane Morais Ribeiro, Fabiana Pinto de Almeida Bizarria
  • CHAPTER 11 THE ROLE OF INSTITUTIONS IN ECONOMIC DEVELOPMENT
    Kellane Karen do Nascimento Lima, Zilah Maria Oliveira Barros Ribeiro

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Author Biographies

Cellyneude de Souza Fernandes, Faculdade Luciano Feijão (FLF)

He has a degree in Animal Science from the Vale do Acaraú State University (2005), a degree in Pedagogy from the Vale do Acaraú State University (2017), a master's degree in Animal Science from the Federal University of Ceará (2007) and a PhD in Animal Science from the Federal University of Viçosa ( 2011). She is an academic in Psychopedagogy and is currently a professor at Faculdade Luciano Feijão in the areas of Sustainability and Research Methodology. She works with sustainable local development with rural communities in the territories of Sobral and Crateús. She has teaching experience in non-formal education and formal education.

Rogeane Morais Ribeiro, Faculdade Luciano Feijão (FLF)

He holds a degree in Accounting from Vale do Acaraú State University (UVA-2001). Postgraduate degree in Public and Private Management Accounting from UVA (2002). Postgraduate degree in Marketing from UVA (2008). Master's degree in Public Policy Management and Higher Education from the Federal University of Ceará (UFC-2011). PhD in Administration from the University of Vale do Itajaí - UNIVALI. Research group participant - Directory of Research Groups in Brazil (DGP): Management Technology Research Center (NuTeG) at Universidade Vale do Itajaí - UNIVALI; Has experience in Cost Management, Third Sector, Performance Assessment, Strategic Scenarios, Capabilities (Entrepreneurial, Tourism and Strategic) Research Methodology. She is currently coordinator of the Administration Course at Faculdade Luciano Feijão-FLF.

Leo Mackellene Gonçalves de Castro, Faculdade Luciano Feijão (FLF)

Master in Literature and Social Practices from the University of Brasília (UnB). CAPES scholarship holder (2009-2011). Graduated in Literature from the Federal University of Ceará (2003). Member of the Academy of Letters and Arts of the Northeast (ALANE). Member of the Brazilian Association of Comparative Literature (ABRALIC). Professor of Legal Argumentation and Editor-in-Chief of the Publications Sector at Faculdade Luciano Feijão (FLF), Sobral-CE, since 2011. Professor of the Literature course (regular degree) at Universidade Estadual Vale do Acaraú (UVA), 2004-2014. Editor of the media observatory newspaper “The other side of things: other reports on the same facts”. One of the founders of the Free School of Literature at the School of Fine Arts at ECOA/Sobral-CE. Coordinator of research projects in the areas of Oral Memory and Cultural Identity. Organizer of several books recounting the professional and personal experiences of teachers from municipal and private schools in Sobral-CE and Carinhanha-BA; of students from public schools in Maracanaú-CE and Carinhanha-BA; and fishermen, cooks and farmers from Carinhanha-BA. Author of several theoretical books, poetry and short stories. In 2017, he published his first novel “Como drop of oil on the surface of water”, whose critical fortune today includes 7 (seven) reviews, including that of the writer Ana Miranda. He participated in several collections of short stories and poems, some of which received awards for promotion of literary creation. In 2017, he won the “Honorable Mention” award at the XIX Ideal Clube de Literatura Award.

Adriana Goes Urano Nogueira, Faculdade Luciano Feijão (FLF)

Master in Administration from UNIVALI. He holds a degree in Psychology from the University of Fortaleza (2001). Postgraduate in Psychopedagogy from the University of Vale do Acaraú (2006). MBA in People Management at FGV (2013). Professional and Self Coaching by IBC. Consultant in the area of Human and Organizational Development. Professor of the Psychology course at Faculdade Luciano Feijão. She worked as a substitute professor at the Federal University of Ceará- Campus Sobral. Experience with managing teams and processes in the Selection and Development area in a large industry. She has experience in the field of Psychology, with an emphasis on Organizational and Work Psychology. Experience in the area of Clinical Psychology and as a postgraduate teacher. Coordinating Professor of Extension Projects at Faculdade Luciano Feijão and Advisor Professor of the Enactus Team at Faculdade Luciano Feijão.

Alcineide Aguiar Pimenta, Faculdade Luciano Feijão (FLF)

Graduated in BUSINESS ADMINISTRATION from Universidade Estadual Vale do Acaraú (2004), postgraduate in Human Resources from Universidade Estadual Vale do Acaraú (2006), Master in Administration - Minter UNIVALI and Faculdade Luciano Feijão (2017), PhD student in Environment and Development - UNIVATES. She is currently a professor at Faculdade Luciano Feijão and Faculdade Ieducare. Researcher in the areas of Creative Economy, Social Innovation and Local Development. Coordination of research and extension projects in the area of Creative Economy with an emphasis on Cultural Heritage and new creative ventures; In the areas of Social Innovation and Local Development.

Fabiana Pinto de Almeida Bizarria, Faculdade Luciano Feijão (FLF)

PhD and Master in Administration, from the University of Fortaleza. Specialist in Public Health from UECE and Graduated in Psychology from UFC. Professor of the Administration course at Faculdade Luciano Feijão (FLF), Collaborating Professor of the Postgraduate Program in Public Management at UFPI (Professional Master's Degree); Tutoring Coordinator for Specializations in Distance Learning/Unilab since May/2020. Effective position of Organizational Psychologist/Unilab since 2010. Member of the Public Ethics Committee/Unilab and Member of the Own Assessment Committee (CPA)/Unilab. Professional experience in People Management (Coordination, Management and Heading of Units). Teaching experience in undergraduate and postgraduate courses in Administration, Public Health Management and Municipal Public Management in the areas of People Management, Consulting and Research Methodologies. Working at EaD since 2012 (Tutoring, Training Teacher, TCC Advisor and Coordination). She was a CAPES scholarship holder for her Master's degree and a FUNCAP scholarship for Technological Innovation for her PhD. Studies and research on Labor Relations and People Management, Organizational Studies and Public Administration and Social Management. Leader of the CNPq Research Group “Work and Management of Organizations with the FLF.

Francisca Juliana Miranda Linhares, Faculdade Luciano Feijão (FLF)

He has a degree in Administration from Universidade Estadual Vale do Acaraú and a Master's degree in Administration from UNIVALI - Universidade do Vale do Itajaí through Minter - (partnership with Faculdade Luciano Feijão). He also has experience in the commercial area, where he provided services as an administrative assistant in a family business. Lines of research: strategy, entrepreneurship and local productive arrangement. She served as Deputy Coordinator of the Administration Course at Faculdade Luciano Feijão-FLF, from 2014 to 2018. She currently serves as Internship Coordinator of the Administration Course at Faculdade Luciano Feijão-FLF.

Francisco Leandro de Vasconcelos Lopes, Faculdade Luciano Feijão (FLF)

Master in Public Policy Assessment (MAPP - UFC). He has a degree in Economic Sciences from the Federal University of Ceará and a Postgraduate Degree in Project Management. He has already worked on coordinating projects in the PCP sector at Grendene S/A. He currently teaches classes at the Executive Training Institute/Darcy Ribeiro and Faculdade Luciano Feijão, where he coordinates the Junior Company of Faculdade Luciano Feijão. He coordinated the Junior Achievement Minicompany project and the SECITECE Digital Corridors project in Sobral. He has previously worked as Equipment and Fairs Manager in the Economic Development area of the Department of Labor and Economic Development and as Innovation Coordinator in the same department. He is currently an Administrative Supervisor in the area of process logistics, project management and innovation at Sobralnet and Innovation at ICETEL.

Francisco Elder Escossio de Barros, Faculdade Luciano Feijão (FLF)

He has a degree in accounting sciences (2003) and a specialization in Human Resources Management (2006) from Universidade Estadual Vale do Acaraú. Master in Administration (2017) from the University of Vale do Itajaí, I teach undergraduate courses in Accounting, Accounting and Costs and Financial and Budgetary Management at Faculdade Luciano Feijão and in specializations and MBA. I work as Administrative Manager at the Visconde de Saboia School of Public Health.

Kellane Karen do Nascimento Lima

Law student at Faculdade Luciano Feijão. She is currently a member of the Academic League for Human Rights at Universidade Vale do Acaraú – (LADH UVA) and the Study Group on International Human Rights Law at the Federal University of Minas Gerais (GEDI-DH/UFMG). She participated in the Study Group on Minorities and Vulnerables (GESMIV) in Manaus and has experience as an academic monitor in the Political Science discipline.

Jan Riella, Faculdade Luciano Feijão (FLF)

He has a degree in Administration from the Federal University of Santa Catarina (UFSC), a master's degree in Administration from the University of Vale do Itajaí (Univali) and an MBA in Marketing from the Escola Superior de Propaganda e Marketing (ESPM). He is currently supervisor of the Institutional Development Center at Embrapa Goats and Sheep and a professor at Faculdade Luciano Feijão.

Joyciane Coelho Vasconcelos

PhD in Development and Environment (UFC). Master in Rural Economics/UFC. Specialist in Financial Administration. Graduated in Economic Sciences from the Federal University of Ceará - Advanced Campus of Sobral.

Marta Elisa Morais da Silva Bendor, Faculdade Alencarina de Sobral (FAL)

Master in Administration from Universidade Vale do Itajaí? UNIVALI; Specialist in Executive Marketing Management from the Federal University of Ceará? UFC; Bachelor in Administration from the State University of Ceará - UECE. Professor of the EaD Administration Course at Centro Universitário INTA (UNINTA). Professor of the Administration Course at Faculdade Alencarina de Sobral (FAL). She worked as a teacher in the Administration courses at Faculdade Luciano Feijão and Uninassau, in addition to having worked as a substitute teacher at the Federal Institute of Education, Science and Technology of Ceará-IFCE, Campus Sobral. Corporate experience in the Administration area, with an emphasis on Marketing and People Management. Researcher in the areas of: Intention, potential, behavior and entrepreneurial attitude; Innovation, Local Development and Marketing.

Maria do Socorro Silva Mesquita, Universidade Estadual Vale do Acaraú (UVA)

Master in Administration and Controllership from the Federal University of Ceará /UFC (2010). Specialist in Public and Private Management Accounting from the Vale do Acaraú State University/UVA (2000). She has a degree in Accounting Sciences from Vale do Acaraú State University (1998). Coordinator of the Accounting Sciences Course in EAD at Ari de Sá. Management Assistant in Higher Education at the Dean's Office of Planning (PROPLAN) and member of UVA's Own Assessment Committee (CPA). Experience in Higher Education with an emphasis on Administration and Pedagogical Coordination of Administration and Accounting courses. She carries out research on the following topics: controllership, environmental management, public policies and sustainable development.

Priscila Maria de Vasconcelos Porto, Faculdade Luciano Feijão (FLF)

Master in Administration from the University of Vale do Itajaí - Univali, postgraduate degree in Management with an emphasis on Finance, Controlling and Auditing from Centro Universitário Inta and in Tutoring in Distance Education and Higher Education Teaching from Centro Universitário INTA and graduated in Economic Sciences from the Federal University of Ceará. Professor at Faculdade Luciano Feijão in the Administration course with experience in the area of Administration and in the area of Economics, with an emphasis on Financial Management, Investment Analysis and Management and the Civil Engineering Course, in the area of Entrepreneurship with a focus on Investment Analysis . Strategic. Professor of the Administration Course at Faculdade Alencarina de Sobral, with an emphasis on entrepreneurship, strategic management, investment analysis and course completion work. Professor at the Distance Education Center at Centro Universitário INTA - UNINTA Professor of the Administration and Production Engineering Course in the areas of Strategic Management and Business Communication. Coordinator of the EAD Human Resources Technologist Course - UNINTA.

Rita de Cassia Lopes da Ponte, Faculdade Luciano Feijão (FLF)

Has a degree in Administration from Universidade Estadual Vale do Acaraú (2001), graduated in the Special Pedagogical Training Course - Vale do Acaraú State University - 2003, Postgraduate in Marketing - Universidade Estadual Vale do Acaraú-2008 and Master in Administration and Controlling from the Federal University of Ceará-2011. She is currently a professor at Faculdade Luciano Feijão and Corporate Education Analyst at Grendene S/A. She has experience in the area of Administration, with an emphasis on People Management and Marketing.

Teresa Lenice Nogueira da Gama Mota, Faculdade Luciano Feijão (FLF)

Completed Postdoctoral Internship with the Postgraduate Program in Administration at the State University of Ceará - PPGA / UECE (2018). He has a PhD in Development and Environment from the Federal University of Piauí (2016), a Master's in Economics from the Center for the Improvement of Economists of the Northeast (1994) and a degree in Economic Sciences from the Federal University of Ceará (1975). She is a research and extension coordinator and professor at Faculdade Luciano Feijão. He has experience in the area of Administration, with an emphasis on Technological Innovation Management, working mainly on the following topics: project management, technological management, technological innovation, technology transfer, organizational management, knowledge management, industrial competitiveness and university-university cooperation. company.

Suely Parente Moretto, Faculdade Luciano Feijão (FLF)

Master in Administration from UNIVALI. Administrator graduated from Vale do Acaraú State University, MBA in Business and Project Management from Vale do Acaraú State University. Specialist in Educational Sciences from Faculdades INTA. Studying for a postgraduate degree in Neuropsychopedagogy at Faculdade Metropolitana. Organizational consultant and trainer, focusing on Strategic HR Management. Experience in implementing strategic planning, implementing development programs for senior and middle management, leadership and organizational restructuring. Experience as an EAD tutor and teacher in the Undergraduate Courses in Administration at Faculdade Luciano Feijão and Technological Human Resources Management at Faculdade Uninassau.

Victor Morel Nogueira

He holds a bachelor's degree (2013) and a master's degree (2016) in Chemical Engineering from the Federal University of Ceará.

Stênio Dias da Silva Filho, Faculdade Luciano Feijão (FLF)

Bachelor in Administration - Specialist in Marketing - -MBA in Strategic Management - -Master in Administration? -Personal & Professional Coaching and Leader Coaching (certificate recognized by the Behavioral Coaching Institute - BCI) - Consultant and Instructor in the areas of marketing, strategic management, entrepreneurship - teacher of undergraduate and postgraduate courses.

Zilah Maria Oliveira Barros Ribeiro, Faculdade Luciano Feijão (FLF)

He holds a degree in Economic Sciences from the Federal University of Ceará (2003) and an Academic Master's Degree in Economic Theory from the Center for the Improvement of Economists of the Northeast (CAEN) at the Federal University of Ceará (2007). He is currently a professor at Faculdade Luciano Feijão, working mainly on the following topics: income, credit, jobs, expenses and education.

Book cover Administration from a multidisciplinary approach: a guide for administrators

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Published

November 1, 2020
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